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17min chapter
#171: Nir Eyal – Writing books, persuasion vs. coercion, and how to be indistractable
Creator Science
The Opposite of Distraction: Traction
Neer A.L. and the host explain that the opposite of distraction is not focus, but traction. They discuss how traction refers to any action that pulls you towards your intended goals and values, while distraction refers to any action that moves you away from those goals and values. They emphasize the importance of intent in determining whether an action is traction or distraction.
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