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The Marketing Strategy Is Better Now, Right?
I would love, I wish we had the- I mean, it was like two or three times as long. We know the lifetime value of a customer. It's huge. If you look at our individual program price and what our lifetime value is, it's massive because people do that. They get educated, they follow a program. Oh my God, it works. I'm going to get five more. Yeah. So the strategy, I think works. And I think in the industry, the fitness industry has been around long enough to where people are a little bit more privy to kind of what's going on. Maybe 10 years ago, it wasn't that way. But now