#107 - Prospecting at scale without compromising personalization (Alan Shen, Data Account Executive @ Pave)
30 Minutes to President's Club | No-Nonsense Sales
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How to Sell to the CFO
Use the 80 20 rule to focus on the right accounts. When your buyer tries to negotiate and asks you for a discount, do not act like that is normal. The first time that you're meeting with an executive, you've got to prime them for that meeting. Never let opportunities slip through their cracks.
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