5min chapter

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What the new Starbucks CEO could mean for the coffee giant's digital future

GeekWire

CHAPTER

Navigating Change at Starbucks

This chapter explores Starbucks' struggle to balance digital and in-person customer experiences while learning from competitors like Chipotle. It also examines the influence of former CEO Howard Schultz on current leadership, touching upon issues of unionization and the company's corporate culture.

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