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3min chapter
The Agency Gatekeeper
2Bobs—with David C. Baker and Blair Enns
Is There a Systematic Review of the Opportunities?
Blair Enes: There should be a systematic review of all of the opportunities, including those that you or your team members said no to. David Baker: In an independent firm, it should be communicated what the qualifiers have qualified out. If you've never worked on packaging for a craft brewery, you are a failure as a creative firm.
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