3min chapter

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Why KPIs Are Hard To Figure Out

CFO Bookshelf

CHAPTER

Capy Eyes, Incentives and Targets

A capy e is a measure of o we are doing at something we care about. Incape o eyes don't have value judgments. It's when you look at them in the context of targets that they start to become meaningful. I may have promised myself a apple watch if i hit my target of 220 pounds. Or i may decide to put a padlock on the fridge if i go over a hundred and 80 pounds. Those are incentives. Those are things that do or don't happen as a result of hitting the target. So for me, it's really important to separate them out. You need to peel away the layers of the onion and deal with them one at a time.

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