Udi Ledergor on Sales & Marketing Alignment Done Right
Outbound Squad
00:00
What Kind of Collaboration Should There Be With Cold Emails?
John Defterios: I don't think anybody should be writing cold emails. He says the world is coming to an end with what we call carpet bomb emails. The legacy approach of sending a generic email to thousands in hopes that it sticks will soon be gone, he says. "I want to know your kind of take on this... We're opening up a whole camera," said Defterios.
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