RV 68 - HIRO Pipe Framework 101
GTM Live
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How to Activate Outbound Sales With RevOps
Historically, marketing would get an MQL and then give it to sales. And that's how we're going to activate outbound. Today, there's a ton of different triggers that you could use. You could source intent data, fine tune that in, and then have RevOps serve intent data to your sales team. This provides an alternative way that's typically higher productivity and more effective than the traditional approach.
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