Nikita Morell - Architecture Without Archi-babble
Context & Clarity for Small Firm Architects
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Effective Testimonials and Client Communication in Architecture
The chapter emphasizes the importance of using concise information on websites for architects, focusing on engaging visual elements and peer testimonials for credibility. It also discusses the significance of authentic testimonials in copywriting and the upcoming launch of a website accelerator course. The speakers delve into client interviews, the value of testimonials in marketing, and the balance between DIY efforts and professional assistance in communication and messaging.
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