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The Invisible Hand in the Business
Movi at met expectations aeyou had amazingly high expectations. We want to set modest expectations and then create room for us to over deliver so that we can get this word of mouth. A brand is simply what people say about your product behind your back. It's a reputation rit. And the easiest way to build your reputation is improved the quality of your products, is to keep the promises, or more than keep the promises that you make. That is how you build the brand that will endure. Once you achieve scale, you also have the hidden power sing behind you.