The Most Powerful Question in Sales

The most powerful question in sales is, what's the problem we're looking to solve? What would have a problem? And i feel like in the discovery, that's the most important thing to get out of it. If you don't have a problem that i can solve, it doesn't matter if is free or not, or if it cost a million dollars,. So i know the problem you're loking to solve, and THAT can inform everything else - budget, timing, how big a problem is this? When does it need to be solved? Mylik, what have you done already? Cazin, it's just all about what i want hell from that person. Are