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Ditch “Who Sourced the Deal”: 5 Data-Driven KPIs to Measure GTM Success

GTM Live

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Optimizing the Buyer Journey with Data-Driven Insights

This chapter explores the complexities of measuring marketing and sales effectiveness using data-driven strategies, with a focus on multi-touch attribution in the buyer journey. It emphasizes the necessity of tracking KPIs to improve sales efficiency and revenue generation.

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