Brain base file is a clean and automated trade mark filing platform that gives anyone the ability to protect their idea file now for just one hundred and sixty nine dollars at brain base dot com. Thes four areas i'm going to cover a the importance of a vision and a mission for a company. Most companies exist to make money, but they usually have some higher order purpose that they're trying to serve. And it's really important, in the early days to cime, to get these things down. They will inspire people to want to listen to you, te f yor company.