2min chapter

Marketing Against The Grain cover image

7 Marketing Trends & Opportunities for 2023

Marketing Against The Grain

CHAPTER

The Future of Digital Direct Response Advertising

The more competition of good advertising, the better performance you're going to get at a better cost. The less of a monopoly we have in these places, the better. And my last point on this is if you're a business, a CEO, hiring what would traditionally be called like a performance market or somebody who does advertising on Google and Facebook, that job's going to change.

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