SaaStr 658: SaaStr CRO Confidential: Omni Founder Colin Zima on the Power of Leveraging Your Network for Sales and Recruiting
The Official SaaStr Podcast: SaaS | Founders | Investors
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How to Be an Effective Acquisition Channel
Fanatically happy customers are your best acquisition channel. There is no better version of an inbound lead than that. Customer driven outbound is better than your internal outbound if you can do it. So make customers like not like your product but like obsessively love and market your product on their behalf.
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