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6min chapter
291 - A Crash Course in Marketing to Older Women (And What It Means for Brand Loyalty) with Sara Mitzner, VP of Brand Marketing at AS Beauty Group
The Marketing Millennials
Mastering Niche Marketing Strategies
This chapter emphasizes the importance of targeting specific marketing channels and demographics, particularly focusing on older women in the beauty industry. It discusses the benefits of authenticity and innovative retail strategies while encouraging brands to build loyalty through clear and committed messaging.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode