A Productized Service Roundtable with 5 CEOs (#94)
The Shopify Growth Show
00:00
Is Your Personal Brand a Good Selling Tool? Is It a Bad Idea?
Inbound started off like the strength of my personal brand to be honest. I did leverage the shit out of that for the first year. And then I started to really intentionally back off because I wanted the team to be able to build their own channels and leads. We've just started in the last month now doing targeted outreach where we're actually sending maybe 100, 200 cold emails a month. So there's no point in like just blast in the world, but it's out. It's working. We're booking calls off it. Like, especially because we have a lot of assets as well. They just need to know you exist basically. If you have nothing else as an asset,
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