How to design a rollercoaster – with Brendan Walker
Ri Science Podcast
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The Taxonomy of Thrill in the Appendix
When we're aroused, our body's autonomic nervous system becomes activated. The face is made up of 43 different muscle groups and any combination of these can express different emotional states. I noticed in all the interviews that I conducted with my interviewees, they were thrilled when they experienced a massive increase in valence and arousal. So now I started to play with this idea of a formula for measuring thrill.
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