13min chapter

This Week in Startups cover image

TWiST 500! Huntress, TollBit & Cyera | E1989

This Week in Startups

CHAPTER

Navigating SMB Marketing Challenges

This chapter explores the unique challenges in marketing technology solutions to small and medium-sized businesses (SMBs), emphasizing the role of managed service providers in reducing churn rates and driving growth. It discusses innovative sales models and the importance of adapting strategies for diverse international markets. Additionally, the chapter touches on high-value mergers and acquisitions, IPO considerations, and the journey of high-growth startups toward public offerings.

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