3min chapter

The School of Greatness cover image

How To BUILD INFLUENCE & Understand The Psychology of Persuasion w/ Robert Cialdini, Ph.D EP 1164

The School of Greatness

CHAPTER

You Want More White Space, What You Want White Space?

You have the social proof with how many, this is how many people have bought it. The more social proof from a credible source giving a recommendation. Then you have this down here, which is the authority. You want that authority or a to suffuse everything that goes next. Every claim that you make, really want to be supported by the fact that an authority agrees with you.

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