360: Kinetik: From Failed Software to a $10M ARR SaaS Company - with Sufian Chowdhury
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
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The Importance of Understanding the Market
When we built out our RCM, our initial vision was to build out automation and billing on a national level across healthcare. And that has like a $200 billion 10. So we wanted to go after a niche market perfected and grow that way. We changed that obviously when COVID hit and said, you know what, there's just too much going on. Let's go double down here.
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