The Importance of Mission Driven Decisions

The PM's job internally is to reflect the user's voice, especially when you're communicating with cross functional stakeholders. Take any opportunity you can to interact with your users and share your customer support team. And then I would just be using not only your product but other competitor products as well too. To understand does your product have any gaps. Are there any deficiencies that you haven't taken into account? So it's very important to build up a deep user empathy.