Ep 132 - Never Split the Difference with Chris Voss and Steve Shull
Short Term Rental Secrets Podcast
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The Seven Essential Truths of the Human Condition
The first thing that I thought of when I read Never Split the Difference was Inception with Leonardo DiCaprio. Because again, if you're trying to force a decision on them as opposed to guide them to make that decision themselves, it just lands. And then they're just way more receptive to it. It's like this ninja judo move subconsciously that just lands so much better and makes transactions so much more seamless.
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