4min chapter

Vendue cover image

Mieux vendre aux grands groupe et conclure des deals plus importants avec Édouard Épaud de TAMTAM

Vendue

CHAPTER

Conseils stratégiques pour conquérir et fidéliser dans un marché en mutation

Ce chapitre examine les obstacles que rencontrent les entreprises pour attirer et convertir de nouveaux clients, soulignant l'importance des fondamentaux comme la connaissance des comptes. Il met aussi en avant la nécessité de bien gérer les clients existants et d'utiliser des outils appropriés pour éviter de saturer le marché.

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