4min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

We Need More Digital Warmth

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Navigating the New Consumer Landscape

This chapter explores the profound changes in consumer behavior due to the rise of remote work, turning homes into multifunctional spaces. It highlights the necessity for marketers to evolve their strategies in response to emerging trends, using historical examples to stress the importance of remaining relevant in a rapidly changing market.

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