Empowering Sales Teams Through Customer Understanding

Welcome back to Season 2: Seller's Journey! Our guest this week is Nick Casale, Director of Sales at Sendoso. 

Nick was an early sales hire at Talkdesk when his coworker, Kris Rudeegraap, began having success sending coffee gift cards to his customers and decided to start his own company. He talked Nick into joining him at Sendoso, and Nick became their first sales hire five years ago.

Since then, Nick’s seen Sendoso grow from a pre-seed company to raising their Series C round last year – and has seen himself grow from an AE to the Director of Sales. In this episode, he chats with Ross about how to start building your early sales process and the importance of knowledge transfer when your team begins scaling.

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