#114 - Handling objections with empathy and education (Joe Caprio, Operating Partner @ Glasswing Ventures)
30 Minutes to President's Club | No-Nonsense Sales
00:00
Keeping a Relationship With Power, Air Quotes, Power
When selling into a new vertical, you need to make it clear that you're looking for an early adopter. Be blunt, honest and don't mislead people about the status of your product or road map. There's no spectrum on this one: Just be blunt, honest, and don't over-promise. And then communicate with your prospect is very kind of a very real possibility. But if there's not, raise it up the right way.
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