Navigating the Attention Recession in Marketing

Since the 80s, Piers Morgan has ridden massive changes in the media industry, jumping from print to cable to, more recently, YouTube. This week on Mixed Signals, the TV star joins Ben and (subbing in for Max) Semafor’s head of comms, Meera Pattni, to discuss how he’s building his Uncensored brand, what he likes about being a YouTuber, and if he misses anything about legacy media. They also talk about how some journalists take themselves too seriously, why having fun is important even in news media, and his views on Trump’s term so far.

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For more from Think with Google, check out ThinkwithGoogle.com and visit their YouTube channel for the latest interview with Vidhya Srinivasan, Google’s VP of Ads and Commerce.

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