Why Do MQLS Suck So Much?

Mql is a marketing qualified lead. It's someone who is indicated to at least the marketing team that they could be a potential customer Now why do they suck so much I'm here. The second part of your question Well, I'll say um I don't necessarily think they suck but I think they suck as an indication that you're doing the right stuff And that's where people a lot of marketing people get stuck. They a lot of companies my target was based on mqls. How many people can I get to book a demo? Not how many people will show up for the demo and generate good revenue not how many of them are a good fit just who booked a demo.