Is the AOV Working?

I think there's also a degree of individuality in the new generation. Whereas the older generations were sheep. You can see this not like a negative word, but if you look at like... Pretty social media, they had no source to follow. Kind of pulls through to education. Everyone went on a very similar path. It was seen as like normal or great to be buying the same things. And now it's like, I feel like people really value being part of smaller brands. Like a lot of people buy... Anti-fast fashion movement. There are 30 million people in the UK that use anti-perspirant and they need the performance of an anti-persPirant. They

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