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How Minds Change with David McRaney

Negotiate Anything

00:00

The Importance of Building Rapport

This chapter emphasizes the significance of establishing rapport as the first step in any persuasion model to ensure the other person feels respected and not shamed. It discusses the challenges of extending empathy and rapport to individuals with opposing views, but highlights that it is crucial for the opportunity to change their minds. The chapter also addresses the concept of cognitive empathy and explores techniques like deep canvassing and street epistemology that prioritize building rapport and creating a safe space for open dialogue.

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