Explaining the value of video to clients, Finding leads for a new agency, Valuations for retainer work vs. productized services, Tracking offline conversions, and Using conversation intelligence tools
Marketing School - Digital Marketing and Online Marketing Tips
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Client Acquisition Strategies
This chapter explores effective strategies for acquiring clients by addressing the shortcomings of low-quality video content and highlighting the role of personal referrals in building a new agency. It emphasizes leveraging networks and utilizing platforms like Clutch, Behance, and Dribble to enhance visibility and establish successful client relationships.
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