Slate Money | Money Talks: Selling The Dream
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The Rise and Evolution of Tupperware and MLMs
This chapter chronicles the transformation of Tupperware's marketing strategy through social parties that revolutionized sales and recruitment, particularly among women. It explores the origins and practices of Multi-Level Marketing (MLM) schemes, specifically focusing on Amway and its systemic impacts, as well as the intersections of MLM with social and political factors. The discussion additionally touches on the evolving landscape of these business models, highlighting emerging trends like affiliate marketing in response to increased consumer awareness.
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