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9min chapter
MIKEY PEARCE: £17 MILLION TARGET + 50 RESTAURANTS IN A FEW YEARS! 044
The British Entrepreneur
Plant-Based Pivot: Building a Vegan Business
This chapter chronicles the journey of launching a successful plant-based food brand during the lockdown, emphasizing the shift towards healthier eating and innovative marketing strategies. It explores the challenges and growth of establishing multiple locations and a catering division while using the satellite kitchen model to navigate the complexities of the food industry.
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