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Stephany Kirkpatrick, CEO/Founder of Orum – Making Fast & Real-Time US Payments Accessible for All

Fintech Leaders

CHAPTER

Navigating Complexities of B2B Sales in Financial Institutions

Exploring the complexities of B2B sales in the financial sector, this chapter emphasizes understanding buyer personas, activating customers, and securing renewals. Insights are shared on strategically managing interactions between buyers and users for successful sales and customer success.

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