6min chapter

Marketing Square : Les secrets Growth Marketing ⚡️ cover image

434. Communication de crise : le guide anti-dégâts avec Kato Charlot

Marketing Square : Les secrets Growth Marketing ⚡️

CHAPTER

Gestion de la communication en période de crise

Ce chapitre présente une méthode en trois étapes pour gérer efficacement la communication en situation de crise, en insistant sur l'importance de l'objectivité et de la collaboration. À travers des exemples concrets, il souligne la nécessité d'une communication interne solide et d'une réponse organisée pour minimiser l'impact sur la réputation des entreprises.

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