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$100M Offers Audiobook Part 4 | Ep 582
The Game w/ Alex Hormozi
Creating a Valuable and Unique Offer
Learn about the importance of creating a differentiated offer and how it can prevent price comparisons with competitors, as well as strategies for presenting bundled items based on your sales model. The chapter also introduces upcoming sections on enhancing the core offer with psychological levers, bonuses, urgency, scarcity, guarantees, and naming.
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