8min chapter

Customer Success Talks cover image

Driving Business Growth as a Strategic Advisor with Anika Zubair

Customer Success Talks

CHAPTER

The Role of Strategic Advisors in Customer Success

This chapter emphasizes the importance of strategic advising in customer success, focusing on understanding customers' business growth rather than just product usage. It highlights the role of customer success managers in aligning product capabilities with clients’ broader business objectives to foster meaningful interactions and drive strategic growth.

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