The Importance of SEO Traffic

SEO traffic is actually one of the lowest. The opt-in rates there are about 70%, whereas if someone, if you just had an opt-in page on your site and we're pointing traffic from within the site, you get it about 40 to 50%. And if you have cold ads pointing to your opt-in form, you're looking at like, I know, 20, 25% something in that kind of ballpark.