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16min chapter
Lulu Cheng Meservey: Go Direct
Generative Now | AI Builders on Creating the Future
The Power of Internal Communication and Mission Clarity
This chapter explores the vital importance of internal communications within organizations, particularly during crises. It highlights how a strong, authentic mission statement can unify employees and attract the right talent, while also emphasizing the unique role of founders in articulating their vision. The discussion further examines the strategic selection of media outlets for effective communication, urging founders to target key decision-makers rather than relying solely on broad press coverage.
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