Inside B2B: What sales needs from marketing
The Marketing Week Podcast
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The Importance of Account Base Marketing
Account base marketing offers the opportunity to think about telling that longer term story, which builds your reputation. And we've seen probably increased appetite for account base marketing, you know, cross customers and prospects. But i guess as much are focus on building your reputation as sort of driving more immediate revenue, i'd hope that those account base marketing principles go the other way and perhaps scale across some of the other marketing activities.
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