How to Capture the Lifetime Value of a Customer Over 14 Months

A lot of people sign up for the tool, don't actually use it, will end up turning in the first month. And then it varies a lot overtim so sometimes people will look at the l t v estimates and say, ok, the average is that people stay on for, you know, 14 months or whatever. But that's very much an average where you have some people that stayed on for one month, and then you had some people who stayed on for six years.

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