4min chapter

Lochhead on Marketing cover image

201 Category Creation: How To Dam The Demand

Lochhead on Marketing

CHAPTER

Creating Demand by Differentiating: The Mark Benioff and Peloton Examples

Exploring the strategic approach of Mark Benioff in creating demand for cloud CRM by contrasting it with on-premise CRM, ultimately leading to the growth of cloud services in various application categories. Drawing parallels to Peloton's similar strategy in the B2C space.

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