How to Handle Objections in Cold Calls

Most sales reps try to handle objections at face value. But what matters less is not the objection itself but handling the reaction. When Mr Miyagi gets punched, he takes the momentum of that punch and waxes it on. That will pave the way for step number two, incentivizing them to share more information. It's also going to get them talking, which puts them in a position to finally listen to you.