
#416: See More Sales by Revealing Your Storytelling Blind Spots
Business of Story
00:00
The Three Little Pigs
"I don't sell to someone who doesn't need my services. I'm not going to waste anyone's time, right? And if they're not the right client, I don't want to work with them anyway because it's too much work then," she says. "When you have that right person in front of you, if you grounded in that story, you can fast forward the conversation."
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