Setting a Corporate Strategy for Social Good
HBR On Strategy
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The Importance of Social Impact in Business
The belief that success in business translates directly to social impact is, I would argue, a kind of arrogance. The application of market based models to social problems can be incredibly insightful but it just doesn't work all the time. And so that intellectual model of the marketplace has to become one of many tools instead of the only tool that you use.
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