Three Market Buckets: Newbie, Worker, KPI

Daniel outlines how audiences categorize providers and how to position as a Key Person of Influence.

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Transcript

Episode notes

In this episode, Chris Do sits down with returning guest Daniel Priestley for their fourth conversation, diving deep into what it really takes to land high-end clients and transform a creative business. Daniel explains why top-tier clients are often easier to work with than small ones, revealing the mindset shifts required to overcome insecurity and move into higher-value work.

Together, they discuss how pedigree, past experiences, and a well-crafted personal narrative become the foundation of building credibility. Daniel also teaches the value of cataloging your wins, numbers, and stories—assets most creatives overlook while chasing the “next thing.” Their conversation sets the tone for anyone who wants to step into the role of a true key person of influence.

Timestamps

(00:00) — Intro

(08:12) — High-End Clients Behave Differently

(15:27) — Cataloging Stories and Data

(23:04) — Reframing Expertise With Niche

(31:18) — Discovering Key Influence Identity

(39:05) — Why Waiting Lists Create Demand

(46:52) — Filtering Clients With Criteria

(55:40) — Handling Objections and Self-Doubt

(01:03:11) — Power of Building a List

(01:11:22) — Turning Scarcity Into Leverage

(01:19:40) — Repositioning Through Better Pitching