Sponsorship Landscape and Making a Living Racing

Jeff Browning - nicknamed "Bronco Billy" (or simply "Bronco"), is a highly accomplished American ultramarathon runner and endurance coach. He's widely regarded as one of the most successful and consistent ultrarunners, particularly in mountainous and extreme terrain races.

Join us for a conversation about Jeff’s remarkable 26-year career in ultramarathons, sharing insights into the evolution of coaching and performance in the sport, his deep passion for ultra running, adventure, and storytelling.

Jeff discusses the unique camaraderie and connections formed while competing against fellow runners, his take on the Lift. Run. Shoot. experience, footwear choices, training, and more!

Follow along:

Instagram: https://www.instagram.com/cameronrhanes 

Twitter: https://twitter.com/cameronhanes 

Facebook: https://www.facebook.com/camhanes/ 

Website: https://www.cameronhanes.com 

Follow Jeff:

https://www.instagram.com/gobroncobilly/ 

Timestamps:

00:00:00 – 26 Years of Running Ultra Marathons

00:06:32 – How Coaching Has Evolved & the History of Performance

00:13:05 – A Love for Ultra Running, Adventure, and Storytelling

00:18:12 – An Epic Storm at Hard Rock

00:26:39 – Sharing a Connection While Running with Competitors

00:29:18 – Jeff’s Thoughts on the Lift. Run. Shoot. Experience

00:37:08 – Max Jolliffe and Ian Sharman

00:41:07 – Partnering with Sponsors, Marketing, & Branding “Bronco Billy’

00:51:35 – Footwear Sponsors, the Ultimate Running Shoe, & Working with KEEN

01:01:10 – What the Perfect Running Shoe Looks like to Jeff (Fit, Color, Boas, Laces, Etc)

01:06:17 – Making it as a Full Time Pro Runner & Having a Personality

01:14:16 – Diversity in the Sport (Woman Racers and Filmmaking)

01:17:00 – Conversation, Muscle for Longevity, and Mobility Training

01:32:46 – Jeff’s Ultra Running Mentors

01:38:26 – Up & Coming Racers: Hans Troyer and Rachel Entrekin

01:40:17 – Creating Iconic Ultra Running Films & the Film “The Chase”

01:50:59 – Giving Back Through Storytelling

01:54:20 – QA: F**k, Marry Kill: Western States, Hard Rock, UTMB

01:56:10 – QA: Is a 50K a Real Ultra Race?

01:58:08 – QA: A Race Against Kilian Korth at Cocodona

01:59:06 – QA: How do you Blend the Dirtbag Mentality with New Science?

02:02:01 – QA: What’s Ultra Running’s “Free Solo” Film?

02:05:09 – QA: How Can We Make People Who Don’t Run Truly get What Running Ultra Marathons Really Is Like?

02:08:23 – Final Thoughts

Thank you to our sponsors:

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Grizzly Coolers: https://www.grizzlycoolers.com/ use code KEEPHAMMERING for 20% off

Montana Knife Company: https://www.montanaknifecompany.com/ Use code CAM for 10% off 

MTN OPS Supplements: https://mtnops.com/ Use code KEEPHAMMERING for 20% off