Building Loyalty Through Membership

Cody Hopkins is the CEO and founding farmer of GrassRoots Co-Op, and has led the company to become one of the more successful D2C farm-to-fork brands sourcing regenerative products from farms in the US.

Here's where we went with the interview:

• Cody's journey from teaching to 1st gen farming.
• Their early funding journey for launching the co-op.
• The pros/cons of the co-op business model.
• Their transition from wholesale to DTC. *Nerdy tactics on digital marketing tactics & data.

One other thing that's easy to admire about Cody is his knack for networking.

If you listen carefully, you'll notice how so many of his breakthroughs at GrassRoots came from a new relationship.

Want more content like this? Don't forget to subscribe to the email list.