MBA1003 Guest Teacher: Timothy Armoo- How to Leverage Snapchat to Tap into a Young Demographic
The $100 MBA Show
Understanding Snapchat: Crafting Engaging Content for a Short Attention Span
This chapter explores the distinct nature of Snapchat as a social media platform, emphasizing the importance of creating tailored content rather than simply repurposing from other platforms. It also addresses the need to quickly engage audiences while catering to their preferences, advocating for the involvement of users who are more familiar with the platform's nuances.
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